For many, midlife is a time to settle into stability. But for the middle-aged couple behind DevilYou Chocolates, it was the perfect moment to embrace uncertainty and follow their dreams. Leaving behind a long academic career, assured income, and prestigious positions, they embarked on a bold journey to create something truly meaningful. This is their story of resilience, courage, and an unwavering belief in their vision to spread happiness and practise social inclusion.
A Leap of Faith
After decades of working as academicians, this entrepreneurial duo decided to channel their expertise in innovation and entrepreneurship into something tangible – the handcrafted chocolates. The idea for DevilYou began as an MBA student project, but the couple saw its potential to become something greater. Walking away from assured incomes and prestigious positions, they ventured into the unpredictable world of business with nothing but strong passion and a heap of determination to accomplish the mission of making delicious handcrafted chocolates at an affordable price with dietary benefits involving socially marginalised people in the business process
Challenges and Setbacks
Starting a business from scratch was far from smooth sailing.
- Financial Uncertainty: Leaving stable jobs meant no steady paychecks. Every penny invested in the business felt like a gamble.
- Unfamiliar Territory: Despite their academic background that gave them theoretical knowledge, the practicalities of running a handcrafted chocolate business were entirely new. Since the couple had no prior experience in the chocolate industry, they had to learn everything from sourcing ingredients to perfecting recipes.
- Operational Setbacks: Building a business from scratch meant navigating logistical hurdles, managing production challenges, recruiting and training the workforce, and creating a unique identity in a competitive market.
- Market Competition: Competing with established brands as a small startup required them to think creatively to stand out.
- Uncertainties and Failures: There were moments of doubt, failed experiments, and financial strain. Yet, their belief in their vision kept them moving forward.
Overcoming Failures and Finding Success
Failures were plenty, but each setback became a stepping stone. The couple’s commitment to creating tasty and affordable chocolates which also address dietary and health concerns resonated with customers, earning DevilYou Chocolates a loyal following. Today, the DevilYou Chocolates range includes 63 varieties and 238 SKUs, catering to all segments of chocolate lovers.
A Message of Inspiration
The journey of DevilYou Chocolates is more than a business story; it’s a testament to the power of the 3 P’s – Passion, Perseverance, and Purpose. This couple’s bold decision to embrace uncertainty inspires us all to chase our dreams.
Indulge in Their Dream
Every bite of DevilYou Chocolates carries the legacy of a couple who dared to dream. DevilYou Chocolates isn’t just a brand; it’s a movement to make indulgence meaningful. It follows the Triple Bottom Line (TBL) concept that suggests that business outcomes should not only consider the financial bottom line but also the well-being of people and the planet.
Shop now to support their inspiring journey and experience the joy of handcrafted chocolates infused with love, purpose, and care.
Join the DevilYou family and let their story inspire your taste buds and your heart.
